In the late 80’s we turned our attention to the corporate world and brought the same level of rigor to this new world that we brought to the arenas and playing fields. What we saw was that as the world continued to change dramatically, the traditional approaches to business leadership, management, and learning were increasingly ineffective. It took us some time and a lot of experimentation until we succeeded in crafting a coherent body of work that consistently produces new levels of performance, innovation, and satisfaction. Central to everything is the understanding that in today’s world ‘work’ is the making and fulfilling of commitments. Therefore management must be oriented around practices that enable the effective coordination required to produce internal and external customer satisfaction.

From our work with athletes and soldiers we knew what it took to produce effective coordination, as in those worlds the results speak for themselves. Our challenge was to make these same practices relevant and applicable to the corporate world. Thus was born Commitment Based Management.